Leadership
15 articles
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Closed systems aren't for founders
You build closed systems so your team can thrive. As founder you don't get one. Everything is your system, and total accountability is the job.
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The one thing I'll never do to you
LinkedIn is full of people who've learned how to make you feel like you're missing something. Here's why you don't need to know all of it - and why whatever state your agency is in, you're doing better than you think.
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You might not need to scale
Scaling means doing more of the same, but sometimes the real opportunity is re-potting your agency entirely, changing what it is rather than just making it bigger.
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Setting goals for your agency: why arbitrary deadlines actually work
The calendar year is an arbitrary milestone, but it remains one of the most effective forcing functions for agency founders to set goals and reflect on direction.
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The onboarding framework: using behaviours to assess new hires
Vague company values like 'be human' fail to guide real decisions; defining specific observable behaviours gives you a shared standard for feedback, hiring, and holding your team to a clear bar.
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Why you're living in the past (and how it's hurting your agency)
Your brain is stuck seeing your agency as the scrappy startup it used to be, creating imposter syndrome that holds you back from leading the established business it has actually become.
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Building teams and trusting the journey: key insights for agency growth
Hiring your dream team and growing an agency demands persistence above all, keep showing up and trust that the compounding effort will pay off.
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The importance of slowing down as an agency founder
Sometimes the most strategic move is to stop pushing and rest, because the real risk isn't slowing down, it's burning out before you reach the finish line.
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Why you don't realise how good your agency really is
Because you watch your agency every day, you can't see how far it has come, but your newest clients and hires already see you as the established agency you need to start acting like.
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The power you didn't ask for: how agency founders can lead without alienating their team
As a founder, every opinion you share lands like a decision, recognising the power dynamic you didn't ask for and pairing it with empathy is essential to building a team that trusts you enough to push back.
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How I built a consistent content routine (and created something people actually want)
Consistency beats grand plans, a simple early-morning writing routine and a willingness to just start can turn into a valuable body of work your audience genuinely wants.
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How to accept your limiting beliefs and achieve your big vision anyway
Limiting beliefs keep your long-term strategy small. This step-by-step exercise helps you work backwards from an ambitious five-year vision to find achievable twelve-month goals that put you on the path to your dream clients and revenue.
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Why there's no right path for starting an agency
There is no blueprint for building an agency. Following someone else's path slows you down because every decision changes the terrain, and the flexibility to adapt is your greatest asset at every stage.
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Why setting goals is hard (and how to actually follow through)
Goal-setting stalls when founders overthink the target, fear unintended consequences, or avoid failure. Here is how to remove those obstacles and create meaningful change in your agency.
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Growing an agency your way: a manifesto for sustainable success
A manifesto for agency founders who want to grow with integrity. Success comes from patience, reputation, and relationships, not shortcuts and quick fixes.