I’ve spent a bit of time on LinkedIn the last few days and I need to say something.

It’s all horsebutt.

A load of people have learnt how to hack my brain. I get a little jolt: “I need to care about this.” So I click, scroll and look for closure on that feeling.

And then I realise there’s nothing there.

And now not only did I waste the attention I just paid. I didn’t learn anything or move forward in any way at all.

Stupid language hacks, funnels and algorithms.

Fair play to humanity - we did this amazingly 🎖️

So this one is for you if you are prone to a tired excursion into the sea of authority built on your insecurity that is today’s internet.

You’re using your resources, your attention, your energy, your investment to its absolute max. You’re operating inside a chaotic system. Micro chaos: clients, staff. Macro chaos: the economy, the market. And you’re growing chaotically because of that.

You don’t need to know all of this stuff.

Sure, there are moments where you need to learn something new. You hit a common growth problem and you deal with it. But there are always gonna be problems.

It’s problems all the way up.

Deal with a problem too early and it’ll slow you down just as much.

Installing a CRM before you have any contacts, build a list without an offer, writing automated proposal processes before you’ve closed anything.

Pointless.

You need to start without all that. And as you grow, things slowly become inappropriate for the size and scale you are. Then you adjust.

That’s how you got this far.

And I know you only see the problems.

And that’s why when someone writes a post about that problem you get sucked in.

Having sucked someone in the author can choose to help you or manipulate you. Truthfully, running a business means doing a bit of both. I hope I never overstep the line.

Overstepping the line would be anything that made you feel bad.

You shouldn’t feel bad. Whatever the current state of your business you did something few people do.

Inside all those agencies you admire?

If they are growing, it’s a ****show.

They’ve just got the next set of problems.

The only way to get a perfect system is to stand still, stop growing, and wait for the end.

Then after you’ve closed your agency you can document that system and sell it to me on LinkedIn. I’m waiting, ready to click.