Why you're living in the past (and how it's hurting your agency)

Think of a child actor from a show you used to watch.

Now look up what they look like now.

For some reason, your brain is going to be surprised that they’ve changed.

This doesn’t happen when you look at an actor you’ve never seen before.

With that first actor, the image in your head is stuck in the past

And your brain is living in that behind world.

The actor you’ve never seen before just gets to act, without the baggage.

Your brain is doing the exact same thing with your agency.

Your appearance is changing much slower these days, but your business is growing.

These aren’t the same problems, clients, or opportunities you had two years ago.

When you think about your agency, you are picturing both its scrappy beginnings and its current shape.

This is where your imposter syndrome comes from. You’ve seen your journey, your image of yourself is behind.

Your new potential client just met you. They see you as you are today. They are excited about working with you because they can see what you can do today.

Your new team member is looking at you like the actor they’ve never seen before. No baggage. Waiting for leadership.

You have to act like a more established agency than you think you are.

Because you are a more established agency than you think you are.