Marketing
2 articles
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Buying triggers
Most of your content reaches people who aren't ready to buy yet. Buying triggers are specific signals that tell you when a prospect might be in the market, letting you reach out at exactly the right moment.
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How I built a consistent content routine (and created something people actually want)
Consistency beats grand plans, a simple early-morning writing routine and a willingness to just start can turn into a valuable body of work your audience genuinely wants.