Articles
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Setting goals for your agency: why arbitrary deadlines actually work
The calendar year is an arbitrary milestone, but it remains one of the most effective forcing functions for agency founders to set goals and reflect on direction.
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The onboarding framework: using behaviours to assess new hires
Vague company values like 'be human' fail to guide real decisions; defining specific observable behaviours gives you a shared standard for feedback, hiring, and holding your team to a clear bar.
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Why three-month probation periods don't work (and what to do instead)
The standard three-month probation period is an inherited convention that delays critical hiring decisions; a structured 4-week onboarding framework gives you evidence-based confidence far sooner.
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The places SOPs won't reach: why standard operating procedures have limits
Standard operating procedures can only handle the predictable parts of agency work; the real value lies in the complex, non-linear problem-solving that can't be documented, and scaling means finding people who can do that too.
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Why you're living in the past (and how it's hurting your agency)
Your brain is stuck seeing your agency as the scrappy startup it used to be, creating imposter syndrome that holds you back from leading the established business it has actually become.
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How to change your agency's positioning when clients don't see you how you want to be seen
Your real positioning lives in your clients' heads, not on your homepage, and shifting it requires deliberate proof, repetition, and finding clients who already want what you offer.
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The new way to run an agency
The agency model has splintered into multiple valid approaches, and the founders who win will be the ones who understand all of them rather than dismissing what looks different.
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Building teams and trusting the journey: key insights for agency growth
Hiring your dream team and growing an agency demands persistence above all, keep showing up and trust that the compounding effort will pay off.
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Why agency messaging is so hard (and how to make it better)
Agency homepage messaging feels impossible because it exposes a lack of clarity about positioning and vision, but the words you need are already hiding in your client conversations.
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How to start conversations that win work
The conversations that win the best work aren't cold pitches or free audits, they're deep, meaningful exchanges where sales is off the agenda and trust is built over time.
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What mode are you in when you sit down with a client?
Most founders default to reactive firefighting or basic client service, but the real growth comes from using your client-facing time proactively to uncover what problems you can solve next.
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How to stop prospects from ghosting you after you send your proposal
Prospects ghost you because you gave them everything they needed upfront. A co-creation sales process with multiple touchpoints keeps them engaged and makes your proposal impossible to ignore.
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Should your agency work with startups?
Working with startups is exciting but rarely profitable at scale, the key is being intentional about when and why you take them on rather than cycling through the same love-hate loop.
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The importance of slowing down as an agency founder
Sometimes the most strategic move is to stop pushing and rest, because the real risk isn't slowing down, it's burning out before you reach the finish line.
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Why agency growth is really about building trust
The biggest barrier to landing larger projects isn't ability, it's trust. Agency growth is a long game of earning credibility with increasingly sophisticated buyers.
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Your first hire: the two C's you can't ignore
Before making your first hire, strengthen two fundamentals, cash position and client commitments, to turn a high-risk leap into a calculated strategic move.
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Want to raise your rates? Start the negotiation here...
Sharing your agency's future vision with clients builds the confidence and trust needed to justify higher rates and outposition both larger competitors and in-house teams.
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Are you retainable? The real reason clients aren't signing retainers
If clients aren't signing retainers, the problem might not be your pitch, it might be that your service or your client isn't the right fit for ongoing work.
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Beware your final form
A fully optimised agency with perfect processes and stable retainers sounds like the dream, but that 'final form' is actually a ceiling, and you need to deliberately build in space for evolution to keep growing.
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Don't call it a sales process: how to design a buying experience that wins more work
Stop designing a sales process and start designing a buying experience, let qualified prospects feel your collaboration, expertise, and service level first-hand so the decision makes itself.