Build Reputation
3 articles
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How to get leads is the wrong question
'How do I get leads?' invites satisfying answers that rarely work for you. Better questions lead to the unsatisfying answer: it depends, and it takes time.
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Frameworks are useless. Here's mine.
Sustainable agency growth is not a straight line but a flywheel, reputation, client attraction, delivery, and proof of results compound on each other, and your job is to find where your loop is weak.
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Don't ask for testimonials after a project, do this instead
Stop treating case studies as an afterthought. Build them into your project process from kick-off by making them genuinely valuable to your clients, not just to your agency.